Senior Brand Manager

About the Company:

Since its founding in 2006, Natural Pet Food Group has been at the forefront of redefining the premium pet food market. Committed to innovation, the company consistently stays ahead of industry trends, delivering high-quality products while fostering a culture of creativity and collaboration.
Proudly utilising only the finest NZ-sourced ingredients, Natural Pet Food Group leads the way in providing natural, high-meat nutrition for pets. The company produces K9 Natural and Feline Natural, distributing to global markets in North America, China, Southeast Asia, New Zealand, and Australia.
Natural Pet Food Group is dedicated to evolving its products to meet changing consumer needs and market trends. This is your opportunity to join a forward-thinking company committed to innovation and excellence.


About the Role:


 Brand Strategy & Leadership – Develop and execute strategic brand plans that align with company objectives, ensuring long-term growth and market leadership.
 Product Innovation & Development – Lead innovation projects from concept to launch, working closely with R&D, supply chain, and marketing teams to introduce new and exciting products.
 Marketing Campaigns & Consumer Engagement – Oversee the planning and execution of multi-channel marketing campaigns (digital, social media, in-store, and traditional media) to build brand awareness and loyalty.
 Market & Consumer Insights – Analyse consumer trends, market data, and competitor activity to identify opportunities for growth and differentiation.
 Commercial & Financial Performance – Manage brand P&L, optimise budgets, and track performance metrics to ensure a strong return on investment.
 Cross-Functional Collaboration – Work closely with internal teams, agency partners, and key stakeholders to bring brand initiatives to life and achieve business objectives.


About You:


 Proven Brand Management Experience – 5+ years in brand management, preferably in FMCG, pet care, or consumer goods.
 Strategic & Commercial Acumen – A deep understanding of brand positioning, marketing strategy, and financial metrics, with the ability to turn insights into action.
 Product Innovation Expertise – Experience in developing and launching new products, from concept to commercialisation.
 Marketing & Digital Savvy – Strong knowledge of digital marketing, e-commerce, and consumer engagement strategies.
 Strong Leadership & Project Management Skills – Ability to lead projects, collaborate across teams, and manage multiple priorities in a fast-paced environment.
 Passion for Pets & Natural Nutrition – A genuine enthusiasm for the pet industry and a belief in the power of natural nutrition to improve pet health and wellbeing.


Apply Now!

To find out more, please get in touch with Ben Horne on 0274 656 903  for a confidential chat.

To apply for this vacancy you MUST be a New Zealand citizen, resident, or have already secured the right to work in New Zealand and therefore hold a valid visa.

At the appropriate stage we will request your references, we ask that you do not include them on your CV when applying. 

At Tribe we have our guiding light to show us the way.  We bring our whole selves to work.   We encourage inclusion in every single interaction.  We genuinely care about people and are curious about their stories.  We celebrate all points of view.  We will help you find your tribe, the same way we have.  We’re all on a journey together so come along…