Global Marketing Manager

About the Company:


Since its founding in 2006, Natural Pet Food Group has been at the forefront of redefining the premium pet food market. Committed to innovation, the company consistently stays ahead of industry trends, delivering high-quality products while fostering a culture of creativity and collaboration.
Proudly utilising only the finest NZ-sourced ingredients, Natural Pet Food Group leads the way in providing natural, high-meat nutrition for pets. The company produces K9 Natural and Feline Natural, distributing to global markets in North America, China, Southeast Asia, New Zealand, and Australia.
Natural Pet Food Group is dedicated to evolving its products to meet changing consumer needs and market trends. This is your opportunity to join a forward-thinking company committed to innovation and excellence.


About the Role:


NPD & Innovation Pipeline – Work closely with the Innovation Programme Manager to build effective Go-To-Market strategies that resonate across diverse markets while still maintaining brand consistency.
Market Expansion & Growth – Identify growth opportunities in international markets and tailor marketing approaches for different regions.
Multi-Channel Campaign Leadership – Lead the execution of integrated marketing campaigns across digital, social, retail, and traditional channels.
Consumer & Market Insights – Analyse global trends, customer behaviour, and competitor landscapes to inform marketing decisions.
Team Leadership & Development – Lead, mentor, and develop two direct reports, fostering a collaborative and high-performance marketing team.
Cross-Functional & Regional Collaboration – Work with internal teams, regional partners, and external agencies to drive consistent brand messaging and positioning.
Performance & ROI Optimisation – Manage budgets, track KPIs, and optimise campaigns for maximum impact.


About You:


Global Marketing Experience – Proven track record in international brand marketing (FMCG, pet, or consumer goods preferred).
NPD / Innovation background – Ideally you will have worked for an FMCG manufacturer with end-to-end responsibilities from white space innovation to execution.
Strategic & Commercial Acumen – Ability to balance creative storytelling with data-driven decision-making.
Leadership & People Management – Experience leading and mentoring a team, with a passion for developing talent.
Multi-Channel Expertise – Strong knowledge of digital, retail, and traditional marketing strategies.
Project Management & Execution – Ability to manage multiple projects in a fast-paced, dynamic environment.
Passion for Pets & Natural Nutrition – A genuine love for pets and a belief in the power of high-quality nutrition.


Apply Now!

To find out more, please get in touch with Ben Horne on 0274 656 903 for a confidential chat.

To apply for this vacancy you MUST be a New Zealand citizen, resident, or have already secured the right to work in New Zealand and therefore hold a valid visa.

At the appropriate stage we will request your references, we ask that you do not include them on your CV when applying. 

At Tribe we have our guiding light to show us the way.  We bring our whole selves to work.   We encourage inclusion in every single interaction.  We genuinely care about people and are curious about their stories.  We celebrate all points of view.  We will help you find your tribe, the same way we have.  We’re all on a journey together so come along…