About the Company:
At Tribe we are really excited to be partnering with Fullers360 on this exciting senior role in the leadership team.
Fullers360 has deep roots in Auckland maritime travel and is the leading ferry provider in Auckland. Embark on a career journey, where innovation and adventures intertwine to create unforgettable visitor experiences. For over 40 years, we’ve been the heart of Auckland’s Hauraki Gulf and Waitematā Harbour, ferrying over 2 million visitors annually to captivating destinations across Waiheke Island, Auckland Harbour, offering premium day trips involving ferry, bus, food and wine, and visitor experiences. We’re spearheading the world first zeroemission tourism ferry experience in the Hauraki Gulf from February 2025 with our electric hydrofoiling craft, an industry first for sustainability. With Fullers360 we offer a step towards a brighter, greener future for generations to come.
With a beautiful office located in the heart of Auckland’s CBD overlooking the water, Fullers360 truly value their employees and offer training and progression opportunities. This role works with a diverse group of collaborative employees who are passionate about Fullers360 visitor products and experiences . The business offers work flexibility.
About the Role:
- Reporting into the experienced Chief Marketing Officer, the focus of this role to lead the marketing, digital marketing and marketing communications activity for visitor & commuter segments at Fullers360.
- Managing and coaching a team of 4 direct reports (Marketing & Communications Manager, Digital Product Lead, Digital Marketing Executive and Graphic Designer), a creative & customer led proactive strategic person is required to manage the inhouse design team while managing external creative, digital and media contractors as well.
- This role works closely with the wider Commercial Team, the Digital Transformation team as well as other cross functional teams, this is a collaborative and diverse organisation.
- This is a digitally led strategic, technical, commercial role, as well as being creative and customer centric. It is unique, roles like this don’t come up often. A collaborative role internally and to lead the team to drive outcomes, at times being hands on. This is a broad integrated marketing role.
Key elements of the role include
- Developing and implementing the annual plans across brand, marketing, digital marketing, content and communications activity across integrated channels, where performance is measured
- Driving marketing automation, segmentation, CRM and enhanced user experiences through the DXP platform
- Manage budgets and reports, be across latest marketing trends, insights and data
About You:
- We are looking for an experienced digitally led Senior Marketing Manager who is looking for their next step up into a Head of Marketing role.
- This is a really exciting opportunity to drive your career forwards in a collaborative, agile, customer led and commercial business.
- We are looking for someone who is insights driven, analytical, innovative, and has led and managed brand, marketing, digital marketing and comms activity& implementation, with the support of their marketing team.
- We are open to sector here; you don’t need to have tourism/travel but a passion for this is required! You could be from the services sector, potentially retail focussed.
- This role covers the following channels - Digital (Social Media, GA, SEM/SEO, programmatic display, website), marketing automation, eDms/CRM, video/stills content), radio, OOH, POS, partnership marketing and sales collateral to name a few.
- We do require marketing automation experience for success in this role, this role works closely with the GM Digital on transformation on a Digital Experience Platform to improve customer engagement and sales.
- You will be a strategic passionate, dynamic and results driven marketing leader. You will have a strong commercial understanding and be able manage monthly marketing budgets.
- You will be a natural communicator and be able to build rapport easily with cross functional teams and stakeholders creating a cohesive team.
- You will be proactive, able to lead the marketing function working closely with the CMO, as well as coach/mentor to the team.
- We are looking for a self-motivated high performer here, this really is an opportunity to make your mark.
Apply Now!
To find out more, please get in touch with Suzie Gates on 0221599311 for a confidential chat.
To apply for this vacancy you MUST be a New Zealand citizen, resident, or have already secured the right to work in New Zealand and therefore hold a valid visa.
At the appropriate stage we will request your references, we ask that you do not include them on your CV when applying.
At Tribe we have our guiding light to show us the way. We bring our whole selves to work. We encourage inclusion in every single interaction. We genuinely care about people and are curious about their stories. We celebrate all points of view. We will help you find your tribe, the same way we have. We’re all on a journey together so come along…
