About the Company:
Netball stands proudly as New Zealand's largest female participation sport, with a remarkable 100-year legacy of community connection, fun and competition - from the grassroots of schoolyards through to international successes of the Silver Ferns. As kaitiaki of this iconic sport, Netball NZ leads the vision, organisation and development of netball throughout Aotearoa.
From nurturing grassroots growth to championing international excellence, Netball NZ drives its vision through comprehensive programmes for players, coaches, umpires, and officials, ensuring netball remains the sport of first choice for Kiwis.
With over 148,000 registered members and 300,000 passionate participants each year, Netball NZ supports five zones and 83 Netball Centres in delivering the game to communities nationwide.
In an evolving global sporting landscape where competition for attention is fiercer than ever, Netball NZ is committed to staying ahead of the game. By embracing the digital age and putting customer experience at the heart of its strategy, it’s ensuring netball remains vibrant, relevant, and deeply connected to its fans.
Tribe is proud to advertise a number of new marketing & events roles that will help deliver on their exciting mission.
About the role:
- This is a newly created leadership role reporting into the CMO, managing a Graphic Designer direct report, working closely with the Event & Competitions Lead, Digital & Content Lead, Senior Media & PR Advisor and Digital Analyst.
- This is a really exciting time to join as Netball New Zealand undertakes a marketing transformation strategy to really drive optimal customer experiences. Specifically for this role - ensuring that all marketing and brand integrated (TTL) activity is targeting and reaching relevant customers throughout multiple touch points, ultimately driving engagement across all platforms, events and partnerships.
- This role is responsible for managing Netball New Zealand’s marketing & branding strategies in line with the strategic goals. Promoting the sport and engaging with audiences, enhancing the brand identity consistently across all visible platforms, events and partnership activity is from grass roots to high performance across NZ and internationally.
Key responsibilities include, to:
- Lead and implement integrated marketing strategies to promote competitions, events and initiatives driving audience engagement, ticket sales, participation, and viewership. This includes ANZ Premiership and Silver Ferns activity.
- Lead and implement integrated brand marketing strategies across digital channels, events, merchandise and communications across diverse audiences.
- Use data to create actionable insights.
- Support Partnerships, working closely with the commercial and sponsorship team to ensure marketing initiatives and activation opportunities are on brand and drive mutually beneficial outcomes
- Lead a graphic designer, you will be familiar with Adobe Creative Cloud.
About You:
- You will have 5+ years’ experience managing TTL brand, comms and marketing in the services sector. Bonus if you have sport, events, entertainment or media in your career also, we are looking for proven leadership experience here also.
- With experience leading successful campaigns across the channels of - Digital marketing (including social media, edms, website, online video), events, print, OOH and TV. Working with cross functional teams, creative/media agencies and partners (e.g. sponsors)
- You’re a natural leader who is calm, resilient and focussed.
- With exceptional relationship management skills, collaborating with internal teams as well as agencies and partners. A natural influencer working with a diverse range of stakeholders with the end sports customer always top of mind.
- You will be Analytical – you will be familiar with Google Analytics and Social Media analysis.
- You will be familiar with CRM programs and maximising database opportunities.
- You will have excellent project management attention to detail, be both strategic & hands on with a creative mindset.
- You will have a passion for sport and sports marketing with a deep understanding of the role branding plays in growing brand engagement.
Apply Now!
To find out more, please get in touch with Suzie Gates on 0221599311 for a confidential chat, or please apply directly to this advertising so your application is on our system.
To apply for this vacancy, you MUST be a New Zealand citizen, resident, or have already secured the right to work in New Zealand and therefore hold a valid visa.
At the appropriate stage we will request your references, we ask that you do not include them on your CV when applying.
At Tribe we have our guiding light to show us the way. We bring our whole selves to work. We encourage inclusion in every single interaction. We genuinely care about people and are curious about their stories. We celebrate all points of view. We will help you find your tribe, the same way we have. We’re all on a journey together so come along…
