About the Company:
Netball stands proudly as New Zealand's largest female participation sport, with a remarkable 100-year legacy of community connection, fun and competition - from the grassroots of schoolyards through to international successes of the Silver Ferns. As kaitiaki of this iconic sport, Netball NZ leads the vision, organisation and development of netball throughout Aotearoa.
From nurturing grassroots growth to championing international excellence, Netball NZ drives its vision through comprehensive programmes for players, coaches, umpires, and officials, ensuring netball remains the sport of first choice for Kiwis.
With over 148,000 registered members and 300,000 passionate participants each year, Netball NZ supports five zones and 83 Netball Centres in delivering the game to communities nationwide.
In an evolving global sporting landscape where competition for attention is fiercer than ever, Netball NZ is committed to staying ahead of the game. By embracing the digital age and putting customer experience at the heart of its strategy, it’s ensuring netball remains vibrant, relevant, and deeply connected to its fans.
Tribe is proud to advertise a number of new marketing & events roles that will help deliver on their exciting mission.
About the role:
- This is a newly created leadership role reporting into the CMO, managing a Digital & Content coordinator direct report, working closely with the Marketing & Brand Lead (and team), Event & Competitions Lead, Senior Media & PR Advisor and Digital Analyst.
- This is a really exciting time to join as Netball New Zealand undertakes a marketing transformation strategy to really drive optimal customer experiences. Specifically for this role - ensuring that all digital and content channel specific activity is targeting and reaching relevant customers throughout multiple touch points, ultimately driving engagement across all platforms, events and partnerships.
- This role is responsible for aligning and managing Netball New Zealand’s comprehensive digital content strategy across all platforms, including websites, social media, email and mobile applications. Promoting the sport and engaging with audiences. This is across NZ and nationally, supporting both high performance and local sport.
Key responsibilities include, to:
- Lead, develop and implement the digital content strategy, across websites, social media, email and mobile applications, optimisation of digital contents (SEO) and user experience
- Lead and implement the content calendar and asset creation (e.g. social media posts, video content and written contenDevelop and implement all monitoring, reporting and optimisation of all digital activitiest)
- across the business
- Lead digital innovation and engagement, staying across all digital trends and technology, including new tool adoption, creating ultimate digital experiences to enhance fan interaction and creating opportunities for digital partnership and sponsorship
- Lead a Digital & Content coordinator
About You:
- You will have 8+ years’ experience managing digital and content marketing in the services sector. Bonus if you have sport, events, entertainment or media in your career also, we are looking for proven leadership experience here also.
- You are passionate about best practice strategic digital and content marketing, being the digital champion within the organisation
- You will be highly competent in photo, video and audio editing, with strong copywriting skills.
- You will have solid proven experience leading successful digital and content channel specific strategic campaigns across websites, all digital channels and social media. This is a broad role.
- You will be Analytical – you will be very familiar with Google Analytics and Social Media analysis.
- You will have strong knowledge of SEO, UX, digital best practices and digital reporting & optimisation
- Who you are :-
- You will have worked closely with the wider brand, marketing and events team supporting them on TTL marketing as well as creative/media agencies and the wider business.
- You’re a natural leader who is calm, resilient and focussed.
- With exceptional relationship management skills, collaborating with internal teams as well as agencies and partners. A natural influencer working with a diverse range of stakeholders with the end sports customer always top of mind.
- You will have excellent project management attention to detail, be both strategic & hands on with a creative mindset.
- You will have a passion for sport and sports marketing with a deep understanding of the role digital and content plays in growing brand engagement.
Apply Now!
To find out more, please get in touch with Suzie Gates on 0221599311 for a confidential chat, or please apply directly to this advertising so your application is on our system.
To apply for this vacancy, you MUST be a New Zealand citizen, resident, or have already secured the right to work in New Zealand and therefore hold a valid visa.
At the appropriate stage we will request your references, we ask that you do not include them on your CV when applying.
At Tribe we have our guiding light to show us the way. We bring our whole selves to work. We encourage inclusion in every single interaction. We genuinely care about people and are curious about their stories. We celebrate all points of view. We will help you find your tribe, the same way we have. We’re all on a journey together so come along…
