Added 4 December 2024
About the Company:
Ford Motor Company is a family company, one that spans the globe and has shared ideals. They value service and creating the best experience for their customers. Generations have made memories with this iconic brand, and it is a brand that their employees feel proud to be part of.
Ford have 7 “Truths” that guide the way they think, act, and deliver experience for customers. These are:
Put People First
Do the Right Thing
Be Curious
Create Tomorrow
Built Ford Tough
Play to Win
One Ford
Since 1936, Ford NZ has been on a journey to lead innovation and change in the automotive industry. That’s why they’re continuing to evolve to focus on services, experiences and software that will continue to power the freedom of movement for all, for now, and for generations to come.
With 27 dealerships in 55 locations, from Kerikeri to Invercargill, Ford NZ has a significant footprint but are always looking for new opportunities to grow. They are a market leader in products, always pushing the boundaries on the next generation of vehicles & technology and they want the same mindset and growth focused culture across their teams. As a result, their employees have the mindset to challenge what is possible. They have amazing training programmes to drive commercial outcomes and are constantly developing new initiatives to support growth. They have created a culture where everyone is respected and committed to providing excellent customer care throughout their lifecycle, whether that be pre-sales, service or after sales.
Tribe is proud to advertise a number of new roles that will help deliver on their mission to grow market share.
About the Role:
Reporting into the Head of Marketing Services, the Digital and Retail Manager will play a pivotal role in driving the development and execution of all marketing activities on a national scale. They are responsible for ensuring all touchpoints are consistent across every part of the customer journey including online, across dealerships and throughout marketing campaigns.
They will play a crucial part in lead generation and sales conversion across the dealer network, while also managing all content on the Ford NZ and dealer websites.
Key responsibilities include:
Lead strategy and implementation of end-to-end retail marketing activities, adhering to global brand standards maintaining consistent brand identity across traditional and digital channels. Focus on driving sales and brand awareness.
Oversee and manage agency relationships (creative, media and retail), ensuring alignment with brand objectives and timely delivery of projects.
Manage the marketing budget to ensure effective use of resources and maximise ROI.
Ensure all content on the website is current and updated in a timely manner and maintain relationships with the central support team ensuring you stay up to date with future technology that will be deployed on the website.
Oversee website content, ensuring it is up to date, engaging, and aligned with brand standards.
Work cross functionally with sales, dealers, product, customer service, and the wider marketing team.
About You:
You will have previous experience managing end-to-end campaigns and marketing initiatives across multiple channels, ideally with a background in retail or FMCG.
You will be creative, have a growth mindset with the ability to adapt to a constantly changing environment.
You will have an interest in the automotive industry.
You will have strong stakeholder engagement skills with the ability to build strong relationships with internal and external stakeholders.
Experience working with multiple agencies with the ability to give clear and concise briefs and manage timelines and work effectively.
Strong ability to manage multiple projects simultaneously, ensuring timely and efficient execution.
Ability to analyse data and metrics to assess campaign effectiveness and drive continuous improvement.
Ability to effectively manage marketing budget with a focus on ROI.
Apply Now!
To find out more, please get in touch with Charlie Barham on +64 226 521 321 for a confidential chat.
To apply for this vacancy you MUST be a New Zealand citizen, resident, or have already secured the right to work in New Zealand and therefore hold a valid visa.
At the appropriate stage we will request your references, we ask that you do not include them on your CV when applying.
At Tribe we have our guiding light to show us the way. We bring our whole selves to work. We encourage inclusion in every single interaction. We genuinely care about people and are curious about their stories. We celebrate all points of view. We will help you find your tribe, the same way we have. We’re all on a journey together so come along…
Digital Marketing
Permanent
Auckland
