Marketing Manager (Van and Fleet Services)

About the Company: 

Ford Motor Company is a family company, one that spans the globe and has shared ideals. They value service and creating the best experience for their customers. Generations have made memories with this iconic brand, and it is a brand that their employees feel proud to be part of. 

Ford have 7 “Truths” that guide the way they think, act, and deliver experience for customers.  These are: 
 

• Put People First 

• Do the Right Thing 

• Be Curious 

• Create Tomorrow 

• Built Ford Tough 

• Play to Win 

• One Ford 

  

Since 1936, Ford NZ has been on a journey to lead innovation and change in the automotive industry.  That’s why they’re continuing to evolve to focus on services, experiences and software that will continue to power the freedom of movement for all, for now, and for generations to come.  

With 27 dealerships in 55 locations, from Kerikeri to Invercargill, Ford NZ has a significant footprint but are always looking for new opportunities to grow.  They are a market leader in products, always pushing the boundaries on the next generation of vehicles & technology and they want the same mindset and growth focused culture across their teams.  As a result, their employees have the mindset to challenge what is possible.   They have amazing training programmes to drive commercial outcomes and are constantly developing new initiatives to support growth.  They have created a culture where everyone is respected and committed to providing excellent customer care throughout their lifecycle, whether that be pre-sales, service or after sales.     

Tribe is proud to advertise a number of new roles that will help deliver on their mission to grow market share.
 

About the Role:  
 

Reporting to the Marketing Director and sitting in a wider marketing team of 10, the Marketing Manager (Van and Fleet Services) will own the Transit portfolio from a marketing perspective and work closely with the product team establishing a competitive product cycle and go-to-market strategy. This is an exciting newly created opportunity that will play a pivotal role in the company’s strategy to increase the Transit portfolio’s brand presence and market share. There is lots of opportunity across Transit target market – SME and retail.  

This is an excellent role someone who has a passion for innovation. There is lots of untapped opportunity and this is a fantastic chance for someone to come in and really take Transit to the next level!   

Key responsibilities include: 

• Develop an effective marketing strategy for the Transit portfolio, including audience, messaging, pricing, positioning, and go-to-market plans to drive growth. 

• Work closely with the marketing team to develop and execute marketing campaigns for Transit portfolio that will drive customer engagement.  

• Conduct market research and competitor analysis and create a strategy that ensures the Transit portfolio remains competitive, innovative, and delivers superior value to customers.  

• Ownership of FordPass (Ford customer app) within the Transit product line, developing a strategy that maximises the platform’s value proposition and driving adaptation.  

• Collaborate cross-functionally with product, sales, marketing, dealers and other teams to align strategies, ensure seamless execution, and drive portfolio growth. You will also manage external agency relationships.  

• Manage the marketing budget for the Transit portfolio and FordPass. 

 

About You:
 

• You will have full suite marketing experience with a track record of successfully developing go-to-market strategies for new and existing products.  

• An understanding of the commercial automotive landscape and connectivity platforms/telematics solutions is highly advantageous.  

• You will be commercial with a strong customer-centric approach and understand how to identify market trends and customer needs that will influence product strategies and marketing initiatives.  

• You will be innovative, with the ability to creative forward-thinking strategies to differentiate Transit in the market.  

• Strong stakeholder engagement skills with ability to influence and build trusted relationships and partnerships with internal and external stakeholders.  

• This role works with international stakeholders, so must be okay to take the odd afterhours call or meeting.  

 

The Transit product suite is complex, so it is crucial this person has experience working with complex products and/or services and has an analytical mindset. 

 

Apply Now! 

 

To find out more, please get in touch with Charlie Barham on +64 226 521 321 for a confidential chat. 

 

To apply for this vacancy you MUST be a New Zealand citizen, resident, or have already secured the right to work in New Zealand and therefore hold a valid visa. 

At the appropriate stage we will request your references, we ask that you do not include them on your CV when applying.   

At Tribe we have our guiding light to show us the way.  We bring our whole selves to work.   We encourage inclusion in every single interaction.  We genuinely care about people and are curious about their stories.  We celebrate all points of view.  We will help you find your tribe, the same way we have.  We’re all on a journey together so come along…