Marketing Manager

About the Company:

Raglan Food Co, are on a mission to be the fastest-growing, best little plant-based business in the world, lifting the vibe on plant-based eating for a happier, healthier planet.

This vision is powered by their amazing team—capable, caring, and committed individuals who bring it to life every day.

Raglan Food Co is built on a strong ethical and sustainable ethos.  Their products use the highest quality ingredients and strive to be as simple and “clean” nutritionally as possible, while also not compromising on taste.

Raglan Food Co have been widely recognised and awarded for their sustainability efforts and hold accreditations including being a Certified B Corporation and Toitū Climate Positive organisation. They also have a number of initiatives each year to give back to local communities and want to inspire a healthier, happier humankind who have a positive impact on the planet through their food choices. 

They’re dedicated to delivering value to their customers through delicious taste and uncompromising quality, pushing boundaries with innovation, and embracing authenticity, inclusivity, and collaboration. 

The Raglan Food Co brand is the leader in dairy-free yoghurt in NZ grocery, with a growing base of loyal users and strong national distribution. 

About the Role:

This role is a full-scope marketing role sitting on the leadership team and working on one of NZ’s fastest-growing brands, encompassing both strategic and executional elements. As the Brand champion, you will grow the brand in line with the Raglan Food Co's values around people and planet and be responsible for setting the long-term growth strategy for Raglan Food Co across the marketing mix but also manage the day-to-day elements of execution.

You will be responsible for developing compelling strategies & brand initiatives that enhance brand equity, distinctiveness strengthen positioning, and unlock category & brand penetration.  Robust portfolio management is a key element to the role as RFC is highly innovative and develops new products regularly.  

This is a busy and broad role where you will work closely with Technical Development to create new products and drive innovation across the category. You will lead the gate process from inception to delivery and also drive through the line activations across all channels.
Given the nature of the role, there will be a requirement for the successful candidate to be at the Raglan Food Co facility/office two days per week.  Reporting to the CEO this role will be highly collaborative and work closely with other stakeholders in the business.

About You:   
                 
You will currently be in a Senior Brand Manager or Marketing Manager position in an FMCG business. You will be a marketing all-rounder who is comfortable on both the creative/strategic ideas of marketing management as well as the commercial realities of growing a premium and profitable portfolio of brands.

You will have experience across the marketing mix with a heavy focus on growing category penetration, brand-building communication strategies, trial generation, brand innovation and NPD.  As the category continues to develop demonstrating your ability to accelerate category & brand penetration will be highly regarded 

You have a strong affinity with food, premium flavours and enhancing a premium product portfolio.

This role sits on the Raglan Food Co Leadership Team – if you are a passionate FMCG marketer who wants more ownership, the opportunity to build your commercial breadth as part of a leadership team that is building a fast-growing Kiwi business and the ability to deliver meaningful change & action without layers of red tape this is the role for you.

Apply Now!

To find out more, please get in touch with Josh Pidduck for a confidential chat.

To apply for this vacancy you MUST be a New Zealand citizen, resident, or have already secured the right to work in New Zealand and therefore hold a valid visa.

At the appropriate stage we will request your references, we ask that you do not include them on your CV when applying. 

At Tribe we have our guiding light to show us the way.  We bring our whole selves to work.   We encourage inclusion in every single interaction.  We genuinely care about people and are curious about their stories.  We celebrate all points of view.  We will help you find your tribe, the same way we have.  We’re all on a journey together so come along...