About the Company:
TLANZ (formerly ADLS) is an independent membership organisation representing the New Zealand legal profession. With a proud history spanning over 135 years, and more than 7000 Members, their programmes fosters engagement NZ wide via a dedicated Members hub offering membership tools and resources, collegiality, thought leadership and continuing professional development.
Put simply they are “The voice of a skilled and respected law profession”, representing and empowering legal professionals all over New Zealand since 1879 to grow, connect, and achieve excellence together.
TLANZ offers firm-based memberships and individual memberships, which this role will lead.
TLANZ operates 18 legal committees, delivers a highly regarded CPD programme, produces and maintains widely used legal forms, as well as calendar of collegiality events to connect the profession. TLANZ also owns LawNews, the leading New Zealand 24/7 legal news website.
Continuing their long tradition of building connections between the profession, academia and law students, they run programmes to support future law graduates throughout the early stages of their careers.
The business is full of open minded and optimistic thinkers and the team is formed of diverse backgrounds who share the passion of their industry.
Based in Central Auckland – this is a great time to join this professional services organisation.
About the Role:
Reporting into the experienced Manager, Membership, Marketing & Communications this fantastic role is for a mid-level marketer with loyalty, database/CRM experience to work collaboratively with a range of internal and external stakeholders/partners to really grow, develop and implement TLANZ membership with best-in-class customer experience.
- This role requires an experienced membership/loyalty/CRM marketer to be accountable for five key areas 1.) membership, 2.) data analysis/reporting, 3.) marcomms planning,4.) ongoing business performance improvements and 5.) ad hoc projects.
- This role works closely with the Manager, Membership, Marketing & Communications (and wider team) to review the customer journey, assist in managing the development and implementation of the overarching strategic membership roadmap including all the stages of members acquisition, onboarding, and complete lifecycle.
- This is a membership subject matter role, where you will role lead the day-to-day membership portfolio, product offering, marcomms & services. It is broad.
- This role leads the membership portfolio across all touchpoints, creating the annual calendar and managing day to day members marketing, communications and events while ensuring high levels of customer satisfaction at all stages and solid process design. This can be achieved through enhancing the membership offering with an engaged (and retained) database.
- Channels include social media (LinkedIn, Meta, Instagram, X), range of targets edms/ eBulletin (using Microsoft Dynamix) print, website (including Member Resources Hub and online interactive learning), publications, and events with guest speakers to name a few.
About You:
We are looking for someone from a loyalty background, who has led a successful memberships programme/database, and is passionate about the customer journey and tracking where a customer goes, ensuring the ultimate member and customer satisfaction through effective strategies, implementation and processes management.
- Ideally you will be a from a B2B marcomms background, at times this role is very targeted in terms of members areas of speciality.
- You will have proven CLC experience using insights to optimise service and value propositions/offerings, from onboarding to offboarding.
- You will be passionate about the membership experience and adding value at multiple touchpoints within a membership organisation.
- You will have experience in data and membership, be analytical (working with a Business Analyst), be comfortable with reporting and providing written reports, aware of trends, comfortable with membership and marketing campaign metrics and maintaining a database system with engaging/relevant communications.
- We are looking for experience within edms (Microsoft Dynamix), social media, websites, online resources, publications, events, all while working collaboratively with a variety of internal/external stakeholders.
- You will have excellent project management skills, communication skills both verbally and written ,maintaining an up-to-date complex customer database, with the ability to think on your feet and solve member issues with solutions when needed.
- You will thrive in a diverse professional services organisation working with a range of stakeholders, with the ability to work autonomously as well as part of a team, with a strong sense of providing the ultimate member and customer experience.
Apply Now!
To find out more, please get in touch with Suzie Gates on 0221599311 for a confidential chat.
To apply for this vacancy, you MUST be a New Zealand citizen, resident, or have already secured the right to work in New Zealand and therefore hold a valid visa.
At the appropriate stage we will request your references, we ask that you do not include them on your CV when applying.
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