About the Company
Wet & Forget was founded in 1995 and over the last 30 years has expanded to 35 unique products with a presence in the US and the UK, as well as NZ and Australia.
In early 2024, Wet & Forget was acquired by Private Equity firm, Direct Capital. The overarching objective is to achieve significant and sustainable business growth and profitability, building market share in both W&F’s existing established markets, as well as high growth international markets.
About the Role
The Chief Executive Officer (CEO) is responsible for leading the organisation’s strategic direction, providing comprehensive Global and Local leadership to the Group and driving growth. Reporting to the Board of Directors and working closely with them to ensure effective governance, financial health, strategic decision-making, achievement of business goals and operational efficiency.
The Group CEO has ultimate accountability for all business functions across the group: Finance; Marketing; Sales; Product; Operations; Retail; Human Resources; Information Technology; and Office Administration.
Key Responsibilities:
- Strategic, business, and functional planning and delivery;
- Commercial leadership of all of W&F’s global businesses (NZ, US, UK and Australia), with a particular operational emphasis;
- Ultimate responsibility, in partnership with CMO, for local and global marketing positioning including new product development, branding, pricing, initiatives / campaigns management, online activities, market research and analysis;
- Establish appropriate channel optimisation strategy for the Group between wholesale, retail stores and e-commerce
- Inspire, manage and optimise a high performing senior executive team, encouraging collaboration across global markets
- Driving revenue and EBITDA growth for the business in all existing markets, as well as looking at potential to expand into new markets
About You
- Proven track record as an established CEO or seasoned General Manager, leading a multi-region company or division of over 50 people
- Significant experience within international markets and legal entities outside of ANZ, such as the US (desirable), Asia or the UK
- Broad CEO background, but likely to have come through a sales and/or marketing channel, with significant experience facilitating revenue growth
- Consumer / branded or product experience, ideally within a high growth context
- Culture builder, with excellent communication skills and Executive / leadership presence and credibility
- Ability to drive cross-functional outcomes and work in partnership with Private Equity shareholders
- Track record of value creation
- Experience in managing operations and supply chain is desirable
- Exit / transaction experience is useful but not essential
- Willing to travel internationally
Apply Now!
To find out more, please get in touch with
David Ziebart on +64 27 206 3801 or Mia Mrsic for a confidential chat.
To apply for this vacancy you MUST be a New Zealand citizen, resident, or have already secured the right to work in New Zealand and therefore hold a valid visa.
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